Consumer Perception towards Electric Vehicles in India

Considering the present depletion of fossil resources and price increases, another energy source is required to power the car. The car industry is investigating electric vehicles as a solution to the problem of pollution. India's industry and ecology. EV market penetration is currently relatively low, despite governments establishing EV legislation. The potential scope of electric vehicles in India will be investigated in this research, as will consumer perception.

Mission plan that provides the vision and hence the roadmap for EV uptake and manufacture. This strategy is intended to improve national fuel security, provide inexpensive and ecologically friendly transportation, and help the Indian automobile sector achieve global manufacturing leadership.

LITERATURE REVIEW:
Marcello Contestabile, Dr Gregory Offer, Dr Robin North, Electric Vehicles: A Synthesis of Existing Research with an Emphasis on Economic and Environmental Viability According to one study, the longterm adoption of EVs will be significantly reliant on advancements in battery technology, which will reduce costs and boost energy density, as well as the supply of a viable charging infrastructure. 2012 (Marcello Contestabile) Potential Requirement for Electric Cars, Charging Station Infrastructure, and the Indian Market's Challenges: by Praveen Kumar and Kalyan Dash, Rather than making sweeping changes, India should invest in small-scale reinforcements to address load difficulties locally. Charging at home should be promoted. Before adopting the vast scale, proper planning of site, population, traffic density, and safety should be addressed.
Which Technology for an Urban Distribution Center: Conventional, Hybrid, or Electric Vehicles? Philippe Lebeau, Cedric De Cauwer, Joeri Van Mierlo, and Cathy Macharis contributed to this work. Freight transport has a significant influence on urban mobility. The researcher investigated the possibility of integrating electric cars into urban logistical operations. A fleet equipped with various technologies has the potential to reduce last-mile expenses. The researcher proposed a fleet size and mix vehicle routing challenge for EVs with time windows. The authors' key contribution was to take into account the fluctuation of the EV range. EVs are frequently the most competitive technology in the category of small vans. In the area of heavy vans, diesel has seen the most financially appealing answer as electric vehicles.
The widespread use of EVs may help to alleviate issues such as pollution, global warming, and oil reliance. EV penetration is, however, fairly limited, despite governments pursuing aggressive promotion measures. They offered a thorough assessment of studies on consumer preferences for EVs in order to inform policymakers and guide future research.
They contrasted the economic and psychological approaches to electric car buyer choice. The financial and technological aspects of an EV have a substantial influence on its usefulness, including its purchase and running costs, driving range, charging time, vehicle performance, and market brand variety. The density of charging stations has a favourable impact on the utility and promotion of electric vehicles. The influence of tax and incentive programmes. The replacement of ICE with electric engines would significantly cut emissions while also benefiting customers. Numerous countries have adopted and are using this technology.contribute to the betterment of the environment. The researcher observed the potential and problems associated with EV implementation in India. Government initiatives, batteries, industries, and the environment have all been examined. These issues included the cost of EVs, the efficiency of EVs in India, and the demand for EVs. The introduction of EVs in India is largely intended to reduce greenhouse gas emissions and reduce oil costs. The government should make the most of the opportunities offered and identify appropriate solutions to the issues.

OBJECTIVE:
The objective of this paper is to understand consumer perception and the factors important for the purchase of EVs in India.

RESEARCH METHODOLOGY:
Descriptive research methodology is used. Primary data of a sample population of 100 is collected using online questionnaire through google forms.

DATA ANALYSIS AND INTERPRETATION:
The sample size is 100 people, with 60.4% being men and 39.6% being women. Considering the current infrastructure and development of electric vehicle in india, majority of respondents considers that it is early for EVs to launch. Respondents were being asked about the various factors which influences the purchase decision of a vehicle. Majority of respondents consider performance, fuel efficiency, price, technical features and environment friendly as very influential, whereas they consider style, size and brand as moderately influential factors.

CONCLUSION:
Given the decline of fossil resources and the ongoing rise in fuel prices, India need an energy transition in cars. The government has taken action to reduce pollution levels by encouraging EVs and providing purchasing incentives. The government has relaxed FDI rules in order to promote output. Many new brands are developing.EVs are being introduced in India. The government and manufacturers should work together to establish infrastructure and create a favourable climate for EVs.
Respondents are aware of global climate circumstances and are willing to switch from conventional to eco-friendly automobiles. Cost is an essential consideration when purchasing an EV.
If sufficient infrastructure is provided, respondents are willing to accept EVs as a future buying option. The initial cost of purchase, the limited number of charging stations, and the time necessary to replenish the battery all pose challenges to increasing customer confidence.