Market Research on Distribution System of Pepsi

The research will involve collecting data on consumer behavior, demographics, geographic location, and competitors. The study will also analyze Pepsi's sales data, market share, and pricing strategies to determine how effective they are in achieving the company's objectives. In addition, the research will evaluate the quality control, inventory management, and forecasting techniques employed by Pepsi to maintain product quality and ensure adequate stock levels.


Absence of contemporary competitive brand of pepsi in india.
PepsiCo faces competition from several contemporary brands in the Indian market, particularly in the soft drink category. Coca-Cola, Thums Up, Sprite, Limca, and Fanta are all significant competitors of PepsiCo in India. Coca-Cola is the largest rival of PepsiCo in India and has a similar market share. There are also emerging brands in the Indian market that are gaining popularity and pose a potential threat to Pepsi's market share. For example, brands such as Paper Boat and Raw Pressery have gained traction in the juice and juice-based beverages category, while other brands such as Bisleri and Kinley have a strong presence in the bottled water segment. In addition to these brands, local and regional brands also pose a competitive threat to PepsiCo in India. These brands often have a better understanding of the local market and consumer preferences and can offer products that are more tailored to the Indian market. Therefore, while PepsiCo is a major player in the Indian market, there are several contemporary competitive brands that the company must compete against to maintain its market share. Scope of work The exploration was carried on in the western region of Delhi. It's confined to Delhi where it has got 220 retailer outlets & hospices and 1 distributor. I've visited outlets directors as per the list given to me hard my position, different small & big out letsetc.

EXPLORATION METHODOLOGY
PepsiCo entered the Indian market in 1989 and has since become one of the leading food and beverage companies in the country. The exploration methodology used by PepsiCo to enter and expand in the Indian market can be described as follows: 1)Market Research: Prior to entering the Indian market, PepsiCo conducted extensive market research to understand the local market and consumer preferences. This research helped PepsiCo identify key opportunities and challenges in the Indian market. 2)Joint Venture: To enter the Indian market, PepsiCo formed a joint venture with local partners, including the R.P. Goenka group and the Punjab government-owned Punjab Agro-Industrial Corporation. This allowed PepsiCo to leverage the local knowledge and expertise of its partners and to navigate the complex regulatory environment in India. 3)Localization: PepsiCo localized its products to suit the Indian market. For example, the company introduced new flavors such as Mango and Jeera (cumin) in addition to its global portfolio of products. PepsiCo also launched new products specifically for the Indian market, such as Lehar Pepsi, a carbonated soft drink made with local ingredients. 4)Marketing and Promotion: PepsiCo invested heavily in marketing and promotion to build brand awareness and loyalty in the Indian market. The company used a range of marketing channels, including television, print, and digital media, to reach consumers across the country. 5)Distribution Network: PepsiCo built a strong distribution network in India to ensure its products were available in even the most remote areas of the country. The company worked with local distributors and retailers to establish a wide network of distribution points and implemented innovative distribution strategies such as the use of bicycle vendors and rural fairs to reach consumers in rural areas.
Overall, PepsiCo's exploration methodology in India involved a combination of market research, localization, joint venture partnerships, marketing and promotion, and a strong distribution network to successfully enter and expand in the Indian market.

RESERCH DESIGN
The research design for Pepsi in India would depend on the specific research objectives and questions that the company wants to answer. However, a general research design that Pepsi could use in India could involve the following steps: WAY 1 .Define the Research Problem: The first step in designing a research study is to define the research problem. Pepsi would need to clearly articulate the specific research question or problem they want to address, such as understanding consumer preferences for specific beverage categories, identifying new product development opportunities, or evaluating the effectiveness of marketing campaigns. 2.Develop a Hypothesis: Once the research problem is defined, Pepsi can develop a hypothesis to guide the research. The hypothesis should be a tentative explanation for the research problem that can be tested through data collection and analysis. 3.Determine the Research Method: Pepsi would need to decide on the most appropriate research method based on the research objectives, budget, and time frame. The research methods could include surveys, focus groups, in-depth interviews, observational research, or experiments. 4.Sample Selection: Once the research method is chosen, Pepsi would need to determine the appropriate sample size and sampling method. The sample should be representative of the population of interest, such as beverage consumers in a specific region or demographic group. 5.Data Collection: Pepsi would collect data using the chosen research method, which could involve administering surveys, conducting focus groups, or using other methods. Data collection should be done systematically to ensure the accuracy and reliability of the data. 6.Data Analysis: After collecting the data, Pepsi would need to analyze it to answer the research question or test the hypothesis. This could involve statistical analysis, coding and categorizing data, or using other analytical techniques.

SECONDRY DATA
Secondary data refers to data that has been collected by someone else for a different purpose and is publicly available for use. This data can come from a variety of sources, including government agencies, research firms, industry associations, and academic institutions. Secondary data can include a wide range of information, such as demographic data, market research reports, industry statistics, and historical data.

EXPLORATION INSTRUMENTS
I've used the Each Retail Outlets, Dealer distance in my exploration process which had been precisely designed keeping all ideal in mind. utmost of the data collected in the distance are veritably close ended in nature. Sample Frame The entire list, which contains the sample units, is known as sample frame. In this case my sample frame was member in Delhi Area. Area Covereda) Karol Bagh

CONVENIENCE SAMPLING METHOD
Personal interview is a system in which an canvasser obtains information from the repliers in face-to-face meeting. Selection of sample according to the convenience is convenience slice system.