International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

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Green Business Practices as Catalysts for Environmental Responsibility and Market Success

Author(s) Nemali Jalendar Reddy
Country India
Abstract This conceptual study with a specific focus on companies operating in Hyderabad region widely emphasize that green business practices are no longer peripheral activities but core strategic drivers of long-term organizational performance. According to Elkington’s Triple Bottom Line framework, businesses must integrate environmental and social responsibility alongside profit generation to remain viable in a rapidly evolving global economy. This foundational principle has shaped managerial approaches to sustainability and provided a basis for green transformation across industries.. As businesses increasingly face pressure to address climate risks, resource scarcity, and sustainability-related market expectations, green practices such as renewable energy adoption, waste reduction, clean technologies, sustainable sourcing, and eco-friendly packaging have emerged as strategic imperatives. The study aims to identify and analyse the nature, scope, and effectiveness of these practices among Hyderabad-based companies and to explore how they contribute simultaneously to environmental stewardship and competitive advantage. Drawing from secondary data, expert literature, and sustainability frameworks, this study develops an integrated conceptual understanding of how green business practices shape operational efficiency, brand differentiation, regulatory compliance, and market positioning.
Keywords Green Business Practices, Environmental Responsibility, Market Success, Sustainability Strategies
Published In Conference / Special Issue (Volume 8 | Issue 3) - National Seminar on Sustainability in Focus: Innovations for Greener Tomorrow: A Multidisciplinary Approach (NSSFIGTMA-2025) (June 2026)
Published On 2026-06-24
DOI https://doi.org/10.36948/ijfmr.2026.NSSFIGTMA-2025.2011
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E-ISSN 2582-2160
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CrossRef DOI prefix of IJFMR is 10.36948/ijfmr

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