International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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Trends & Strategies in E-commerce

Author(s) Tanuja Sanjay Dhotre
Country India
Abstract E-commerce is a business model that allows organizations to explore global markets. The use of electronic commerce by business in developed countries has grown considerably in the past few years. This paper examines how e-commerce applications, issues, challenges, new trends, strategies. The findings from this paper demonstrate both the challenges face in using e-commerce in developing countries and the opportunities emerging from this new Internet platform for development. E-commerce stands for electronic commerce. E-commerce is improving standard among the business community in worlds, about the opportunities offered by E-commerce.

E-commerce as part of the information technology revolution became widely used in the world trade in general and Indian economy in particular. With advancements in technology, there have been many changes has been occupied. The study is qualitative and descriptive in nature and most of the data is based on secondary sources of survey data. Such an approach is adopted in the study as the area of research is very broad and sources of data are also spread across multiple locations. Since this research paper is based on exploratory study and secondary data, content analysis is done. It raises key challenges that are being faced by consumers relating to ecommerce Ethical issues. Finally many companies, organizations, and communities in India are beginning to take advantage of the potential of e-commerce; critical challenges remain to be overcome before e-commerce would become an asset for common people.
Published In Conference / Special Issue (Volume 7 | Issue 3) - Two Day International Conference on Commerce & Economics (ICCE-2025) (May 2025)
Published On 2025-05-10
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E-ISSN 2582-2160
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