International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

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Volume 7 Issue 3
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Tenant Mix and Anchor Tenants in Shopping Malls: A Case Study of Viviana Mall, Thane

Author(s) Dr. R. P. Kuchekar
Country India
Abstract Shopping malls have evolved into multifunctional spaces that integrate retail, entertainment, and lifestyle services. The success of a mall depends significantly on its tenant mix and anchor tenants, which influence foot traffic, customer engagement, and revenue generation. This research paper analyzes the strategic tenant mix and selection of anchor tenants at Viviana Mall, Thane, one of India’s leading shopping destinations. It examines how different retail categories contribute to the mall’s success, compares the Indian mall landscape with that of the United States, and highlights best practices for sustainable mall management.
Published In Conference / Special Issue (Volume 7 | Issue 3) - Two Day International Conference on Commerce & Economics (ICCE-2025) (May 2025)
Published On 2025-05-10
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E-ISSN 2582-2160
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