A Study on Demographic Factors and their Impact on Investment Behavior

Author(s)	Miss Siddhi Salgaonkar
Country	India
Abstract	Investment is essential for generating wealth and ensuring financial stability. This study looks at how risk tolerance, investment choices, and financial decision-making are influenced by these factors. Surveys are used to gather main data for the study, and books, journals, and published papers are used to gather secondary data. Patterns and variations in investment behavior across different demographic groups are found through statistical research. The results shed light on how information sources and financial literacy affect investing decisions. The study is to support investment firms, financial institutions, and legislators in creating customized financial solutions that satisfy the requirements and inclinations of various investor sectors.
Published In	Conference / Special Issue (Volume 7 \| Issue 3) - Two Day International Conference on Commerce & Economics (ICCE-2025) (May 2025)
Published On	2025-05-10

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