A Study on Customer Satisfaction in Online Shopping Among Satara City

Author(s)	Ms. Seema Landge
Country	India
Abstract	This research paper explores the customer satisfaction with online shopping among students in Satara city, focusing on preferences, spending behavior and overall satisfaction level. The rapid growth of e-commerce has revolutionized shopping habits, especially among students who are increasingly turning to online platforms. The first objective of the study is to identify the more preferred platforms for online shopping among students. The second objective explores the amount of time and money students spend on online shopping. Finally, the research examines the level of satisfaction of students after purchase, highlighting factors such as product quality, delivery time and customer satisfaction on various e-commerce stands. Data was collected through a structured questionnaire and the findings provide valuable understanding in students’ choice and their overall online shopping experiences. The aim of the study is to provide recommendations to improve the engagement of e-commerce platforms with student shoppers, especially in small cities like Satara.
Published In	Conference / Special Issue (Volume 7 \| Issue 3) - Two Day International Conference on Commerce & Economics (ICCE-2025) (May 2025)
Published On	2025-05-10

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