Promoting Entrepreneurship through Focused Events - A Case Study

Author(s)	Kunal Mandlik, J. H. Patil, A. J. Nirban
Country	India
Abstract	The leafy vegetables have great scope and importance in human diet. Similarly, the wild leafy vegetables also have a great potential. However, those are not utilized to much extent due to unawareness about their nutritional and medicinal value and recipes. Considering this, ShreeRamRaje College of IT, Media and Hotel Management, Dapoli has started organizing a unique event “Ranmaya” every year since 2013. This paper gives details of “Ranmaya” 2024. The event was organized to sensitize the common people about innovative, delicious and nutritious recipes of wild leafy vegetables and to enthuse the youths to start the enterprises showcased during the event. The event was organized on Friday, 16th August 2024 between 10 am to 4 pm. The students collected 47 wild leafy vegetables and prepared 62 recipes in various categories such as soups, starters, salad, bread, dessert, cookies, etc. These recipes were displayed in attractive manner and in a specially decorated pandal. A large number of citizens and students visited the event, tasted the recipes and offered feedback about the event. By and large, the event proved successful in imbibing the importance of consuming wild leafy vegetables and entrepreneurship.
Published In	Conference / Special Issue (Volume 7 \| Issue 3) - Two Day International Conference on Commerce & Economics (ICCE-2025) (May 2025)
Published On	2025-05-10

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