Social Media Influencers: The Way of Becoming Financially Independent

Author(s)	Rasika Oak
Country	India
Abstract	The rise of social media has given birth to a new career: the social media influencer. Influencers have built dedicated online followings and use their platforms to promote brands, products, and services, turning their presence into a profitable career. This study explores the evolution of the influencer industry, focusing on how influencers generate income and achieve financial independence. It examines monetization strategies such as brand partnerships, affiliate marketing, sponsored content, and personal product lines, highlighting how influencers have transformed their online presence into sustainable business models. The research also delves into the daily life and challenges of influencers, including maintaining engagement, managing public scrutiny, and adapting to platform algorithms. As the world becomes increasingly digital, influencers are emerging as key players in the global marketplace, offering new opportunities for individuals to achieve financial independence outside traditional employment. This research aims to evaluate social media influencing as a viable career choice and consider its societal implications, showcasing its potential as a long-term profession with far-reaching effects on both individuals and markets.
Published In	Conference / Special Issue (Volume 7 \| Issue 3) - Two Day International Conference on Commerce & Economics (ICCE-2025) (May 2025)
Published On	2025-05-10

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International Journal For Multidisciplinary Research