International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

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E-commerce vs. Traditional Retail: A Study on Consumer Buying Behaviour in India

Author(s) Safa Mullaji
Country India
Abstract Consumer shopping habits in India have evolved significantly with the rise of e-commerce. While traditional retail remains a preferred choice for many, the convenience and variety offered by online shopping have attracted a growing number of consumers. This paper explores the factors influencing consumer behaviour in India, comparing e-commerce and traditional retail based on secondary data from existing studies, reports, and market analysis. The study highlights key trends, challenges, and the future of retail in India.
Published In Conference / Special Issue (Volume 7 | Issue 3) - Two Day International Conference on Commerce & Economics (ICCE-2025) (May 2025)
Published On 2025-05-10
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E-ISSN 2582-2160
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