A Study on Customer-centric Marketing of Tork Motors(e-vehicle) at V-One Moteurx Pvt Ltd

Author(s)	SHRIVIGNESH. B, POUGAJENDY. S
Country	India
Abstract	This study aims to investigate the level of customer satisfaction within the Tork Motors(E-vehicle) at V-One Moterux PVT LTD. Customer satisfaction is a crucial factor influencing productivity, Customer retention, and overall organizational success. By examining the organizational climate and customer response, this research seeks to identify key drivers of customer satisfaction and potential areas for improvement within the company. The paper work will show in detail how companies can benefit from creating a strong customer centric marketing, and how that the customer perceptions and suggestions can have an impact on increasing their sales. These include customer satisfaction, customer preference towards E-vehicle, effects of the customer-centric technology on customer satisfaction, customer centric leadership on customer satisfaction and customer centric process on customer satisfaction. Customer centric marketing is a marketing approach the prioritizes the customer needs and interest in all decisions related to advertising, selling and promoting products and services, creating a positive customer experience.
Keywords	Customer Centric Marketing, Customer Satisfaction, Customer Engagement, Customer preference, Customer centric leadership and process.
Field	Business Administration
Published In	Volume 5, Issue 6, November-December 2023
Published On	2023-12-25
DOI	https://doi.org/10.36948/ijfmr.2023.v05i06.10661

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International Journal For Multidisciplinary Research