International Journal For Multidisciplinary Research
A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal
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Volume 6 Issue 2
A Study on Customer Relationship Management through Customer Satisfaction, Loyalty, and Profitability of Nestle India Limited
|BASSAM TANWEER, RADHIKA AGARWAL, JAYESH SONI, BHATRUHARI RAY
|This research paper explores the customer relationship management (CRM) practices of Nestle India, a leading food and beverage company. The study is based on primary data collected through interviews with Nestle India’s CRM team and secondary data from academic literature and industry reports. The paper investigates the various channels and technologies used by Nestle India to manage its customer relationships, including social media, email, and phone. It also examines how the company collects and analyzes customer data to gain insights into their preferences, behaviors, and needs. The paper highlights Nestle’s India efforts to personalize its marketing messages, offer relevant product recommendations, and improve customer experiences through its CRM initiatives.
|Customer relationship, Customer-centric, Customer loyalty, Customer satisfaction.
|Volume 6, Issue 1, January-February 2024
|A Study on Customer Relationship Management through Customer Satisfaction, Loyalty, and Profitability of Nestle India Limited - BASSAM TANWEER, RADHIKA AGARWAL, JAYESH SONI, BHATRUHARI RAY - IJFMR Volume 6, Issue 1, January-February 2024. DOI 10.36948/ijfmr.2024.v06i01.11887
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