International Journal For Multidisciplinary Research
A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal
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Volume 6 Issue 2
A Study on Bus Passengers Behaviour with Special Reference to Bangalore City
|D SRINIVASULU, R NADIYA
|The transport system provides the basic infrastructure and it affects the economic activities of the country. The transport sector in India is divided into passenger and freight. The passenger services are available in both government private of bus category. At present private sector owns majority of the buses compared to government. In Andhra Pradesh and Karnataka also the private transport players dominating the passenger’s transportation market, especially if the travelling distance is more than 250 KM. Initially consumers (passengers) have been attracted with the facilities and service given by private bus operators. With the increasing competition and other policy issues, the private bus operators are implementing peak load pricing strategy.
This pricing strategy is unexpected and unjustifiable to any passenger and even unbearable to them. And the facilities and service are same. Therefore a study has been made by the researcher to bring out the passengers behavior with peak load pricing by private operators with reference to Bangalore city in the state of Karnataka . By using judgment random sampling technique, 110 respondents were selected as sample size and information gathered through interview method. The outcome of the research has shown very interesting results such as customers’ dissatisfaction on Government failure to control the Private Bus operators and the price exploitation, in connection with their no alternative to avoid the services
|consumer behaviour bangalore pricing stratergy
|Volume 6, Issue 1, January-February 2024
|A Study on Bus Passengers Behaviour with Special Reference to Bangalore City - D SRINIVASULU, R NADIYA - IJFMR Volume 6, Issue 1, January-February 2024. DOI 10.36948/ijfmr.2024.v06i01.11965
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