International Journal For Multidisciplinary Research

E-ISSN: 2582-2160     Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 6 Issue 2 March-April 2024 Submit your research before last 3 days of April to publish your research paper in the issue of March-April.

A Study on Bus Passengers Behaviour with Special Reference to Bangalore City

Country India
Abstract The transport system provides the basic infrastructure and it affects the economic activities of the country. The transport sector in India is divided into passenger and freight. The passenger services are available in both government private of bus category. At present private sector owns majority of the buses compared to government. In Andhra Pradesh and Karnataka also the private transport players dominating the passenger’s transportation market, especially if the travelling distance is more than 250 KM. Initially consumers (passengers) have been attracted with the facilities and service given by private bus operators. With the increasing competition and other policy issues, the private bus operators are implementing peak load pricing strategy.
This pricing strategy is unexpected and unjustifiable to any passenger and even unbearable to them. And the facilities and service are same. Therefore a study has been made by the researcher to bring out the passengers behavior with peak load pricing by private operators with reference to Bangalore city in the state of Karnataka . By using judgment random sampling technique, 110 respondents were selected as sample size and information gathered through interview method. The outcome of the research has shown very interesting results such as customers’ dissatisfaction on Government failure to control the Private Bus operators and the price exploitation, in connection with their no alternative to avoid the services
Keywords consumer behaviour bangalore pricing stratergy
Field Business Administration
Published In Volume 6, Issue 1, January-February 2024
Published On 2024-01-15
Cite This A Study on Bus Passengers Behaviour with Special Reference to Bangalore City - D SRINIVASULU, R NADIYA - IJFMR Volume 6, Issue 1, January-February 2024. DOI 10.36948/ijfmr.2024.v06i01.11965
Short DOI

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