Strategies for Creating Accessible Digital Marketing Content

Author(s)	Anand Sarangam
Country	USA
Abstract	This research is a response to the challenge faced by those seeking more inclusivity in the practice of digital marketing. It focused itself on outlining different techniques applicable in making content for different platforms, including, but not limited to, emails, social networks, videos, and infographics. Many marketers appreciate the need for inclusive strategies, but there are barriers to their actual practice, such as technological and financial limitations. Their anxiety is compounded by the moral and legal aspects of producing content that is not accessible. The findings show that there are positive correlations between placing more focus on accessibility and improvement of the engagement of users with the content as well as the accessibility of the platform. Therefore, such works are a gap for future marketing strategies
Keywords	Digital Accessibility, Content Creation, Inclusive Marketing, Social Media, Video Accessibility
Published In	Volume 2, Issue 2, March-April 2020
Published On	2020-04-22
DOI	https://doi.org/10.36948/ijfmr.2020.v02i02.12113
Short DOI	https://doi.org/g82h78

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International Journal For Multidisciplinary Research