International Journal For Multidisciplinary Research
A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal
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Volume 6 Issue 2
Perfume - Consumer Preference
|This study explores various aspects that contribute to the success of a product, enhancing standards and efficiency for businesses. It focuses on understanding customer preferences for brands and designers, highlighting competitiveness in the market. The results reveal consumer choices regarding bottle designs and shapes, shedding light on their attention during perfume selection. The importance of brand image and individual fragrance preferences plays a crucial role in understanding consumer buying behaviour, forming a key strategy to cater to their preferences and build brand loyalty.
|Fragrance, perfume, consumers, brand image, product design, purchase decision
|Volume 6, Issue 1, January-February 2024
|Perfume - Consumer Preference - SAHANA M - IJFMR Volume 6, Issue 1, January-February 2024. DOI 10.36948/ijfmr.2024.v06i01.12577
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