International Journal For Multidisciplinary Research

E-ISSN: 2582-2160     Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 6 Issue 2 March-April 2024 Submit your research before last 3 days of April to publish your research paper in the issue of March-April.

Perfume - Consumer Preference

Author(s) SAHANA M
Country India
Abstract This study explores various aspects that contribute to the success of a product, enhancing standards and efficiency for businesses. It focuses on understanding customer preferences for brands and designers, highlighting competitiveness in the market. The results reveal consumer choices regarding bottle designs and shapes, shedding light on their attention during perfume selection. The importance of brand image and individual fragrance preferences plays a crucial role in understanding consumer buying behaviour, forming a key strategy to cater to their preferences and build brand loyalty.
Keywords Fragrance, perfume, consumers, brand image, product design, purchase decision
Field Business Administration
Published In Volume 6, Issue 1, January-February 2024
Published On 2024-01-30
Cite This Perfume - Consumer Preference - SAHANA M - IJFMR Volume 6, Issue 1, January-February 2024. DOI 10.36948/ijfmr.2024.v06i01.12577
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