International Journal For Multidisciplinary Research
A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal
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Volume 6 Issue 1
Evaluating the Effectiveness of Social Media Marketing Strategies in Enhancing Brand Awareness and Customer Engagement
|Effective marketing is paramount for a company's survival, capable of yielding significant returns when executed proficiently. Conversely, poor marketing can be costly and yield minimal results, potentially leading to the demise of the company. Therefore, prior to embarking on marketing initiatives, thorough research is imperative. This paper delves into how individuals across various age groups perceive social media companies, aiming to provide insights that can guide informed marketing decisions
|Effective Marketing, Company Survival, Costly Poor Marketing
|Sociology > Journalism / Media
|Volume 6, Issue 1, January-February 2024
|Evaluating the Effectiveness of Social Media Marketing Strategies in Enhancing Brand Awareness and Customer Engagement - Aarushi Bansal - IJFMR Volume 6, Issue 1, January-February 2024. DOI 10.36948/ijfmr.2024.v06i01.12714
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