International Journal For Multidisciplinary Research

E-ISSN: 2582-2160     Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 6 Issue 1 January-February 2024 Submit your research before last 3 days of February to publish your research paper in the issue of January-February.

Evaluating the Effectiveness of Social Media Marketing Strategies in Enhancing Brand Awareness and Customer Engagement

Author(s) Aarushi Bansal
Country India
Abstract Effective marketing is paramount for a company's survival, capable of yielding significant returns when executed proficiently. Conversely, poor marketing can be costly and yield minimal results, potentially leading to the demise of the company. Therefore, prior to embarking on marketing initiatives, thorough research is imperative. This paper delves into how individuals across various age groups perceive social media companies, aiming to provide insights that can guide informed marketing decisions
Keywords Effective Marketing, Company Survival, Costly Poor Marketing
Field Sociology > Journalism / Media
Published In Volume 6, Issue 1, January-February 2024
Published On 2024-02-02
Cite This Evaluating the Effectiveness of Social Media Marketing Strategies in Enhancing Brand Awareness and Customer Engagement - Aarushi Bansal - IJFMR Volume 6, Issue 1, January-February 2024. DOI 10.36948/ijfmr.2024.v06i01.12714
DOI https://doi.org/10.36948/ijfmr.2024.v06i01.12714
Short DOI https://doi.org/gtgs6s

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