From Static to Dynamic: A Framework for Agile and Innovation-Focused Strategy Map

Author(s)	Karthik Hosavaranchi Puttaraju
Country	USA
Abstract	Traditional strategy maps, while effective for operational alignment, often fall short in addressing innovation and creativity in today's rapidly evolving business landscape. This paper introduces a novel framework for Dynamic Innovation-Focused Strategy Maps (DIFSM) that bridges this gap by integrating innovation pipelines directly into the strategy mapping process. By leveraging real-time data processing, predictive modeling, and, where appropriate, artificial intelligence, the DIFSM framework enables organizations to balance long-term innovation goals with short-term execution needs in a highly responsive manner. This approach transforms static strategy maps into dynamic tools that not only align operational activities but also foster and manage innovation systematically in the context of fast-paced market changes.
Keywords	Innovation management, strategy maps, Strategy map, balanced scorecard, agile frameworks, competitive advantage, strategic alignment, long-term innovation, strategic execution, business strategy, Artificial Intelligence.
Published In	Volume 5, Issue 1, January-February 2023
Published On	2023-02-21
DOI	https://doi.org/10.36948/ijfmr.2023.v05i01.13706

About IJFMR Fees & Payment Current Issue Publication Archive	Submit Research Paper Track Submission Status Publication Guidelines Publication Ethics Peer Review & Plagiarism	Join as a Reviewer Editors & Reviewers Reviewer Referral Program Get Reviewer Membership Certi.	Website/Journal Policies Usage Policy Content Policies Privacy Policy

Contact Us		+91-9687-828-838	editor@ijfmr.com

International Journal For Multidisciplinary Research