International Journal For Multidisciplinary Research

E-ISSN: 2582-2160     Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 6 Issue 2 March-April 2024 Submit your research before last 3 days of April to publish your research paper in the issue of March-April.

AI-Powered Marketing: Transforming Consumer Engagement and Brand Growth

Author(s) Anish Tadimarri, Suhas Jangoan, Kapil Kumar Sharma, Ashokkumar Gurusamy
Country United States
Abstract This paper explores the profound impact of artificial intelligence (AI) on marketing strategies across various sectors. AI has revolutionized marketing practices by enabling personalized customer experiences, enhancing data analytics, and optimizing advertising campaigns. The paper examines case studies from companies like Alibaba, Sephora, and Toyota, highlighting how they leverage AI to improve customer engagement and drive sales. Additionally, it discusses the components of AI marketing, including machine learning and big data analytics, and their role in bridging the gap between data collection and actionable insights. Furthermore, the paper delves into the implications of AI for different aspects of marketing, such as email marketing, advertising, chatbots, predictive analysis, and dynamic pricing. By synthesizing insights from a diverse range of sources, this paper provides a comprehensive overview of the transformative impact of AI on modern marketing practices.
Keywords Artificial Intelligence, Marketing, Machine Learning, Big Data Analytics, Personalization, Customer Engagement, Advertising, Predictive Analysis, Dynamic Pricing, Case Studies
Field Engineering
Published In Volume 6, Issue 2, March-April 2024
Published On 2024-03-04
Cite This AI-Powered Marketing: Transforming Consumer Engagement and Brand Growth - Anish Tadimarri, Suhas Jangoan, Kapil Kumar Sharma, Ashokkumar Gurusamy - IJFMR Volume 6, Issue 2, March-April 2024. DOI 10.36948/ijfmr.2024.v06i02.14595
DOI https://doi.org/10.36948/ijfmr.2024.v06i02.14595
Short DOI https://doi.org/gtmbgs

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