International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 6 Issue 3 May-June 2024 Submit your research before last 3 days of June to publish your research paper in the issue of May-June.
Submit Research Paper Join as a Reviewer

Plagiarism is checked by the leading plagiarism checker TurnItIn

Call for Paper

Volume 6 Issue 3
May-June 2024

Submit your research paper

Indexing Partners
Academia Advanced Sciences Index Bielefeld Academic Search Engine CiteSeer DRJI Google Scholar Independent Search Engine & Directory Network ISI (International Scientific Indexing) Issuu Mendeley Research Networks
RefSeek ResearcherId - Thomson Reuters ResearchGate Scirus Scribd Semantic Scholar UTeM - Universiti Teknikal Malaysia Melaka Wiki for Call for Papers WorldCat Zenodo

Identifying and Marketing the Spiritual Tourism Destination: A Case Study on Gokarna, Karnataka

Author(s) Dr. Sushma Maligi
Country India
Abstract Purpose :
India has an elusive history as a spiritual destination. The study investigates if a beach destination exists to be a contested site for ‘pilgrim tourists’ and spiritual tourists or could it be the destination which facilitates co-existence.
Methodology:
The research is undertaken at Gokarna, a significant religious destination in the coastal Karnataka. The study privileges quantitative techniques of descriptive statistics and Cluster Analysis to recognize statistically evident and discriminant visitor types backed by qualitative analysis and interpretation.
Findings:
The study presents statistically significant clusters of Religious Adherents, Health/Lifestyle seekers, New Age Spiritually Inclined Tourists and Recreational Tourists. The study establishes the elusive connect the new age tourists share with the well-established religious destinations.
Implications :
The study convincingly recommends that Gokarna could be promoted as a spiritual destination while being acclaimed as beach tourism destination for the new age tourists who seek philosophical and life experiences. Study assists the destination to retain its core offerings and the policy makers to devise well informed development plan to sustainably manage the place and its aura.
Field Sociology > Tourism / Transport
Published In Volume 6, Issue 2, March-April 2024
Published On 2024-03-09
Cite This Identifying and Marketing the Spiritual Tourism Destination: A Case Study on Gokarna, Karnataka - Dr. Sushma Maligi - IJFMR Volume 6, Issue 2, March-April 2024. DOI 10.36948/ijfmr.2024.v06i02.14680
DOI https://doi.org/10.36948/ijfmr.2024.v06i02.14680
Short DOI https://doi.org/gtmbfx
View / Download PDF File

Share this



E-ISSN 2582-2160
CrossRef

CrossRef DOI is assigned to each research paper published in our journal.

IJFMR DOI prefix is
10.36948/ijfmr

Downloads
Copyright Permission Form and Undertaking Form Cover Page Vol 6 Isu 2 Cover Page Vol 6 Isu 1 Cover Page Vol 5 Isu 6 Research Paper Format

All research papers published on this website are licensed under Creative Commons Attribution-ShareAlike 4.0 International License, and all rights belong to their respective authors/researchers.

CC-BY-SA Open Access

About IJFMR
Fees & Payment
Current Issue
Publication Archive 		Submit Research Paper
Track Submission Status
Publication Guidelines
Publication Ethics
Peer Review & Plagiarism 		Join as a Reviewer
Editors & Reviewers
Reviewer Referral Program
Get Reviewer Membership Certi. 		Website/Journal Policies
Usage Policy
Content Policies
Privacy Policy
Contact Us +91-9898-5948-55 editor@ijfmr.com