Women Entrepreneurs: A Case Study on Nykaa in India

Author(s)	Deepanshi Rawat, Sucharita Sen
Country	India
Abstract	This paper examines the path taken by women entrepreneurs by examining Nykaa, a significant participant in the Indian beauty and wellness sector. Nykaa, which was founded by former investment banker Falguni Nayar, has become a leader in empowering women in the workplace and beyond. The article opens by discussing the importance of female entrepreneurs in the modern economy. It then analyzes Nayar’s first foray into entrepreneurship, stressing the tactics and obstacles she faced. Thereafter, the emphasis turns to Nykaa’s innovative business strategy and efforts to support women entrepreneurs. A SWOT analysis clarifies Nykaa’s competitive position and potential for future growth by highlighting its strengths, weaknesses, opportunities, and threats. The paper concludes by highlighting Nykaa’s revolutionary influence on women entrepreneurs, serving as a source of motivation for prospective business owners and a driver of gender-inclusive business ecosystems.
Keywords	NYKAA fashion, women entrepreneurs, women empowerment, SWOT analysis
Field	Sociology
Published In	Volume 6, Issue 2, March-April 2024
Published On	2024-03-18
Cite This	Women Entrepreneurs: A Case Study on Nykaa in India - Deepanshi Rawat, Sucharita Sen - IJFMR Volume 6, Issue 2, March-April 2024. DOI 10.36948/ijfmr.2024.v06i02.15084
DOI	https://doi.org/10.36948/ijfmr.2024.v06i02.15084
Short DOI	https://doi.org/gtnkcr

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