International Journal For Multidisciplinary Research

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A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 6 Issue 2 March-April 2024 Submit your research before last 3 days of April to publish your research paper in the issue of March-April.

Women Entrepreneurs: A Case Study on Nykaa in India

Author(s) Deepanshi Rawat, Sucharita Sen
Country India
Abstract This paper examines the path taken by women entrepreneurs by examining Nykaa, a significant participant in the Indian beauty and wellness sector. Nykaa, which was founded by former investment banker Falguni Nayar, has become a leader in empowering women in the workplace and beyond. The article opens by discussing the importance of female entrepreneurs in the modern economy. It then analyzes Nayar’s first foray into entrepreneurship, stressing the tactics and obstacles she faced. Thereafter, the emphasis turns to Nykaa’s innovative business strategy and efforts to support women entrepreneurs. A SWOT analysis clarifies Nykaa’s competitive position and potential for future growth by highlighting its strengths, weaknesses, opportunities, and threats. The paper concludes by highlighting Nykaa’s revolutionary influence on women entrepreneurs, serving as a source of motivation for prospective business owners and a driver of gender-inclusive business ecosystems.
Keywords NYKAA fashion, women entrepreneurs, women empowerment, SWOT analysis
Field Sociology
Published In Volume 6, Issue 2, March-April 2024
Published On 2024-03-18
Cite This Women Entrepreneurs: A Case Study on Nykaa in India - Deepanshi Rawat, Sucharita Sen - IJFMR Volume 6, Issue 2, March-April 2024. DOI 10.36948/ijfmr.2024.v06i02.15084
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