International Journal For Multidisciplinary Research

E-ISSN: 2582-2160     Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 6 Issue 2 March-April 2024 Submit your research before last 3 days of April to publish your research paper in the issue of March-April.

Exploring the Role of Education and Awareness Campaigns in Shaping Consumer Behavior towards Green Products

Author(s) Dr Jaya Uniyal
Country India
Abstract This research paper investigates the pivotal role of education and awareness campaigns in influencing consumer behavior towards green products. As sustainability becomes increasingly important in consumer's decision making; it is an understanding the effectiveness of educational initiatives in promoting eco-friendly consumption is crucial for businesses and policy-makers. Through a comprehensive review of existing literature; this paper examines the mechanisms by which education and awareness campaigns impact consumer's perceptions, attitudes, and purchasing decisions regarding green products. Furthermore, it explores best practices and strategies for designing and implementing effective educational interventions to foster sustainable consumption patterns. By synthesizing insights from various disciplines including
marketing, psychology, and environmental studies; this paper offers valuable insights for practitioners and policy-makers seeking to promote sustainability through consumer education!!!
Keywords Advertising, Cultural Diversity, Global Communication, Globalization, Cultural Awareness.
Published In Volume 6, Issue 2, March-April 2024
Published On 2024-03-20
Cite This Exploring the Role of Education and Awareness Campaigns in Shaping Consumer Behavior towards Green Products - Dr Jaya Uniyal - IJFMR Volume 6, Issue 2, March-April 2024. DOI 10.36948/ijfmr.2024.v06i02.15324
DOI https://doi.org/10.36948/ijfmr.2024.v06i02.15324
Short DOI https://doi.org/gtnj8v

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