International Journal For Multidisciplinary Research

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A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 6 Issue 2 March-April 2024 Submit your research before last 3 days of April to publish your research paper in the issue of March-April.

The Impact of Social Media on Political Campaigns (Case Study: The 2022 U.P. State Assembly Election)

Author(s) Adwiteeya Singh, Sucharita Sen
Country India
Abstract This research study checks into just how social networks influence campaigns focusing on the 2022 U.P. State Assembly Election” (TCPD, 2022), in India. By checking out resources along with study the researcher discovers exactly how social networks systems affect conversations involve citizens as well as form project approaches in the Indian selecting setup. Utilizing research study techniques the research checks out exactly how political numbers utilize systems to share messages rally advocates as well as impact citizen assumptions. Attracting from concepts in interaction research studies, political scientific research as well as electronic sociology the research discovers motifs and also patterns in media driven political projects that highlight the connection in between modern technology, ideological background along with selecting procedures. Via evaluating case history, prospects coupled with passion teams to manipulate media for selecting gains. The outcomes offer understandings right into just how social networks techniques remain in affecting political election outcomes coupled with citizen practices while exposing the complexities of freedom, within Indian national politics. By evaluating social networks web content and also discussions this research adds to comprehending just how innovation hitches a ride with national politics and also popular opinion in existing day India.


In conclusion, this study underscores the profound impact of social media on political campaigns, as observed in the 2022 U.P. State Assembly Election in India. Through meticulous examination of sources (TCPD, 2022), it elucidates how social media platforms shape discourse, engage citizens, and influence campaign strategies within the Indian electoral context. Drawing from theories in communication studies, political science, and digital sociology, the research uncovers themes and patterns that underscore the nexus between technology, ideology, and electoral processes. The analysis of case studies reveals strategic maneuvers by political entities to harness media for electoral gains. The study's insights into social media's role in shaping election outcomes and voter behavior underscore the complexities of democracy in India. In this interconnected world, the research offers invaluable insights for scholars, policymakers, and practitioners navigating the evolving landscape of politics and civic engagement.
Keywords Social media, Political campaigns, 2022 U.P. State Assembly Election, India, Discourse, Citizen engagement, Campaign strategies, Electoral processes,
Published In Volume 6, Issue 2, March-April 2024
Published On 2024-03-26
Cite This The Impact of Social Media on Political Campaigns (Case Study: The 2022 U.P. State Assembly Election) - Adwiteeya Singh, Sucharita Sen - IJFMR Volume 6, Issue 2, March-April 2024. DOI 10.36948/ijfmr.2024.v06i02.15478
DOI https://doi.org/10.36948/ijfmr.2024.v06i02.15478
Short DOI https://doi.org/gtppgn

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