International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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Consumer Attitudes Towards AI in Hospitality- A Study on Emerging Applications

Author(s) SURBHI AGGARWAL, CHETNA SHARMA, VASU NIGAM, SANJOY ROY
Country India
Abstract The research paper is titled “Consumer Attitudes Towards AI in the Hospitality Industry: A Case Study of Puke Applications”. We explore the evolution of customer behavior in response to the introduction of new artificial intelligence (AI) applications in the hospitality industry.
As AI continues to revolutionize service delivery, this research focuses on examining and understanding consumer perceptions and acceptance or rejection of new AI technologies. Using a robust research design based on observations and surveys, the paper aims to provide comprehensive information on consumer attitudes, preferences, and concerns, and provide valuable insight into the company aiming to improve the integration of AI into hospitality services. This study makes a significant contribution to the literature by clarifying the complex relationship between customers and new AI applications in the dynamic hotel sector.
Keywords Hospitality, Consumer Attitudes, Consumer Behavior, Artificial Intelligence Integration, Technology Adoption.
Field Business Administration
Published In Volume 6, Issue 2, March-April 2024
Published On 2024-04-01
Cite This Consumer Attitudes Towards AI in Hospitality- A Study on Emerging Applications - SURBHI AGGARWAL, CHETNA SHARMA, VASU NIGAM, SANJOY ROY - IJFMR Volume 6, Issue 2, March-April 2024. DOI 10.36948/ijfmr.2024.v06i02.15544
DOI https://doi.org/10.36948/ijfmr.2024.v06i02.15544
Short DOI https://doi.org/gtpw92
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E-ISSN 2582-2160
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