International Journal For Multidisciplinary Research
E-ISSN: 2582-2160
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Impact Factor: 9.24
A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal
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Volume 6 Issue 5
September-October 2024
Indexing Partners
Online Consumer Behavior : Digital Platform
Author(s) | Bala Udhaya Shabari.B, Anirudh Dhinesh Reddy, Bhuvan. P, Boyalla Niranjan, Chethur Simha.N, Ashwin Santosh |
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Country | India |
Abstract | Consumer behavior has shifted as a result of e-commerce's rapid growth, which has led to an increase in online purchases. The current study examines customer behavior in relation to online purchasing and provides e-tailers with useful insights for developing marketing strategies. |
Keywords | Consumer Behavior, Online Shopping, Online Consumer Behavior, Digital Shopping |
Published In | Volume 6, Issue 2, March-April 2024 |
Published On | 2024-04-06 |
Cite This | Online Consumer Behavior : Digital Platform - Bala Udhaya Shabari.B, Anirudh Dhinesh Reddy, Bhuvan. P, Boyalla Niranjan, Chethur Simha.N, Ashwin Santosh - IJFMR Volume 6, Issue 2, March-April 2024. DOI 10.36948/ijfmr.2024.v06i02.15773 |
DOI | https://doi.org/10.36948/ijfmr.2024.v06i02.15773 |
Short DOI | https://doi.org/gtp8nn |
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E-ISSN 2582-2160
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