A Study on Consumer Preference Towards Food Delivery Apps with Special Reference to Coimbatore City

Author(s)	Dr V DEVAKI
Country	India
Abstract	This study was undertaken to examine the service quality, customer satisfaction, and over all consumer preference of food delivery Apps. Based on the result of this research, it is understood online food delivery apps helps customers in the easy and fast delivery of food. It gives every detail of the customer’s order thereby providing the best customer service. The study discloses that youngsters are more inclined to online food delivery system compared to elder people. The second most influencing factor is faster delivery and more restaurants option; the next most influencing factor is discounts and special offers. The changing lifestyle of the consumers and expansion of online food delivery in India has undoubtedly transformed the trends in online food ordering and delivery scenario
Keywords	Customer preference, online, food delivery, safety, technology
Field	Mathematics > Economy / Commerce
Published In	Volume 6, Issue 2, March-April 2024
Published On	2024-04-04
DOI	https://doi.org/10.36948/ijfmr.2024.v06i02.16320
Short DOI	https://doi.org/gtp8k6

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