International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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The Impact of Digital Content Marketing on the Performance of Five-star Hotels in India

Author(s) Dr. Sujeet Kumar Pathak, Rahul kumar
Country India
Abstract This research investigates the influence of digital content marketing on the performance of five-star hotels in India. Recognizing the evolving landscape where traditional hospitality values intersect with digital technology, the study aims to assess the role of digital content marketing in shaping consumer perceptions, brand equity, and market positioning within the luxury hospitality sector. Utilizing a multifaceted methodology including a literature review, surveys, interviews, and case studies, the research examines the effectiveness of digital content marketing strategies in driving tangible business outcomes such as revenue growth, guest satisfaction, and brand loyalty. Case studies of prominent five-star hotels, including The Oberoi Amarvilas, Agra, and The Leela Palace, New Delhi, illustrate successful implementation of digital content marketing initiatives resulting in increased brand visibility and enhanced direct bookings. The findings contribute to a nuanced understanding of digital content marketing's transformative potential in the luxury hospitality sector, providing actionable insights for hoteliers to optimize their digital marketing strategies and drive sustainable growth.
Keywords Digital content marketing, Five-star hotels, Luxury hospitality, Consumer perceptions, Brand equity and loyalty, Market positioning, Revenue growth
Field Business Administration
Published In Volume 6, Issue 2, March-April 2024
Published On 2024-04-10
Cite This The Impact of Digital Content Marketing on the Performance of Five-star Hotels in India - Dr. Sujeet Kumar Pathak, Rahul kumar - IJFMR Volume 6, Issue 2, March-April 2024. DOI 10.36948/ijfmr.2024.v06i02.16861
DOI https://doi.org/10.36948/ijfmr.2024.v06i02.16861
Short DOI https://doi.org/gtqxvm
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