Health and Wellness Products: How Misleading Marketing in the West Undermines Authentic Yogic Practices: Greenwashing the Industry Isn’t Telling You

Author(s)	Nagarjuna Reddy Aturi
Country	USA
Abstract	Items marked as "normal" or "eco-accommodating" may not be as naturally or wellbeing cognizant as they show up. In addition, they emphasize the significance of consumer education in promoting sustainable consumption practices and avoiding misunderstandings of green-related terms. Additionally, this study found that female yoga practitioners and yoga-related products were the most frequently featured image categories in advertisements. This study discusses the implications for the ongoing commoditization of yoga and the function of advertorials in print magazines as the use and reach of native ads in digital media expand. Many aspects of a commercialized and objectified fitness culture and lifestyle brand are exemplified by media representations of yoga that primarily focus on thin, white, upper-class female practitioners wearing expensive apparel and accessories. It is essential to seek out genuine sources and instructors who uphold the yoga's traditions and tenets in order to engage in authentic yogic practices.
Keywords	eco-friendly, Greenwashing, health-conscious, wellness products, low-cost production models.
Published In	Volume 2, Issue 5, September-October 2020
Published On	2020-09-25
DOI	https://doi.org/10.36948/ijfmr.2020.v02i05.1692

About IJFMR Fees & Payment Current Issue Publication Archive	Submit Research Paper Track Submission Status Publication Guidelines Publication Ethics Peer Review & Plagiarism	Join as a Reviewer Editors & Reviewers Reviewer Referral Program Get Reviewer Membership Certi.	Website/Journal Policies Usage Policy Content Policies Privacy Policy

Contact Us		+91-9687-828-838	editor@ijfmr.com

International Journal For Multidisciplinary Research