International Journal For Multidisciplinary Research

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Study of Supply Chain Optimization and Sustainability of Apple

Author(s) Shubham Awana
Country India
Abstract This study delved into the perceptions surrounding Apple's supply chain optimization efforts and the impact they have on consumer behaviour. By examining whether people believe iPhones become cheaper after being made in India and how this affects their decision to use Apple products, researchers uncovered valuable insights into consumer preferences and the role of sustainability in purchasing decisions.
The findings revealed a strong link between the perception of iPhones becoming cheaper after production in India and the likelihood of consumers using Apple phones. Those who strongly believed in this cost reduction tended to be more inclined to use Apple products compared to those who were less convinced. This suggests that consumers are influenced by the perceived affordability of Apple devices, which in turn affects their brand loyalty and purchasing behaviour.
While the study also explored perceptions of Apple's supply chain optimization efforts, the direct impact on consumer behaviour was not as clear. Further investigation is needed to fully understand how consumers perceive Apple's efforts to streamline its supply chain and ensure product availability and timely delivery.
One notable finding was the positive impact of Apple's sustainability efforts on consumer behaviour. Consumers who perceived Apple as being committed to sustainability were more likely to view the brand favourably, demonstrating the increasing importance of environmental consciousness in purchasing decisions.
However, it's important to acknowledge the limitations of the study. The focus was on consumer perceptions rather than actual behaviour, which may not fully capture the nuances of consumer decision-making. Additionally, the sample size and demographics of the participants were not provided, raising questions about the generalizability of the findings.
Moving forward, future research could delve deeper into the relationship between consumer perceptions and actual behaviour, taking into account factors such as product features, pricing strategies, and competition. By understanding the underlying drivers of consumer decision-making, companies like Apple can tailor their marketing strategies to better meet consumer preferences and drive business success.
In conclusion, this study sheds light on the complex interplay between consumer perceptions, supply chain optimization efforts, and sustainability initiatives in shaping purchasing decisions. By aligning corporate strategies with consumer preferences, companies can not only drive financial performance but also contribute to environmental sustainability and social responsibility.
Published In Volume 6, Issue 2, March-April 2024
Published On 2024-04-18
Cite This Study of Supply Chain Optimization and Sustainability of Apple - Shubham Awana - IJFMR Volume 6, Issue 2, March-April 2024. DOI 10.36948/ijfmr.2024.v06i02.17267
DOI https://doi.org/10.36948/ijfmr.2024.v06i02.17267
Short DOI https://doi.org/gtrfn3
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