Consumerism and Surveillence in Fashion Media

Author(s)	Shifa Mehra
Country	India
Abstract	Operating in the background, algorithms play a pivotal role in determining visibility for social media users (Cotter, K., 2019). As such, these algorithms act as a regulatory mechanism that establish norms and expectations for user participation without users often being aware of their presence (Eslami et al., 2015; Rader et al., 2018). How does this constant surveillance of ‘Instagram Algorithm’ administered by the app manipulates the minds of the consumers of the app and how the range of celebrities from one of the highest followed instagram celebrities in the world, Kim Kardashian, to a major fashion elite, Vogue magazine utilize this opportunity for commercial benefits to establish themselves as a Fashion Industry?
Keywords	Consumption and Surveillance Culture Fashion as an Industry, Capitalism and Consumerism, The democratization of fashion through social media, Fashion and Politics
Field	Arts > Fashion
Published In	Volume 6, Issue 2, March-April 2024
Published On	2024-04-18
Cite This	Consumerism and Surveillence in Fashion Media - Shifa Mehra - IJFMR Volume 6, Issue 2, March-April 2024. DOI 10.36948/ijfmr.2024.v06i02.17581
DOI	https://doi.org/10.36948/ijfmr.2024.v06i02.17581
Short DOI	https://doi.org/gtrfkz

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