International Journal For Multidisciplinary Research
E-ISSN: 2582-2160
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Impact Factor: 9.24
A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal
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Volume 6 Issue 5
September-October 2024
Indexing Partners
Consumerism and Surveillence in Fashion Media
Author(s) | Shifa Mehra |
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Country | India |
Abstract | Operating in the background, algorithms play a pivotal role in determining visibility for social media users (Cotter, K., 2019). As such, these algorithms act as a regulatory mechanism that establish norms and expectations for user participation without users often being aware of their presence (Eslami et al., 2015; Rader et al., 2018). How does this constant surveillance of ‘Instagram Algorithm’ administered by the app manipulates the minds of the consumers of the app and how the range of celebrities from one of the highest followed instagram celebrities in the world, Kim Kardashian, to a major fashion elite, Vogue magazine utilize this opportunity for commercial benefits to establish themselves as a Fashion Industry? |
Keywords | Consumption and Surveillance Culture Fashion as an Industry, Capitalism and Consumerism, The democratization of fashion through social media, Fashion and Politics |
Field | Arts > Fashion |
Published In | Volume 6, Issue 2, March-April 2024 |
Published On | 2024-04-18 |
Cite This | Consumerism and Surveillence in Fashion Media - Shifa Mehra - IJFMR Volume 6, Issue 2, March-April 2024. DOI 10.36948/ijfmr.2024.v06i02.17581 |
DOI | https://doi.org/10.36948/ijfmr.2024.v06i02.17581 |
Short DOI | https://doi.org/gtrfkz |
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E-ISSN 2582-2160
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IJFMR DOI prefix is
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