International Journal For Multidisciplinary Research

E-ISSN: 2582-2160     Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 6 Issue 3 May-June 2024 Submit your research before last 3 days of June to publish your research paper in the issue of May-June.

Colorism and Stereotypes in Asia: A Post colonial Reading and Evaluation

Author(s) Drishya P
Country India
Abstract Asia with its vibrant nature of different culture and celebrations, somehow portrays norms and ideas that would consciously become an integral part of cultural and societal values. As such, color consciousness is co-related in the very nature of Asia as a whole in numerous forms; of which allows into identity, beauty and social and cultural values. This study is investigating and evaluating the idea of colorism that of which has been in the deep-rooted ideology of each part of Asia from the landscape of history itself; colonial structure to class, identity, beauty and representations. The idea is constructed in various forms of class structure, thus formulated into beauty standards and stereotypes in Asian culture. Through postcolonial reading of theoretical practice in cultural artifacts makes it possible to examine this issue efficiently.
Keywords Color, colorism, Asia, white, whiteness, hegemony, history, colonialism, identity, beauty, culture, idea, race, other, power, representation, ideology.
Field Sociology > Linguistic / Literature
Published In Volume 6, Issue 3, May-June 2024
Published On 2024-05-07
Cite This Colorism and Stereotypes in Asia: A Post colonial Reading and Evaluation - Drishya P - IJFMR Volume 6, Issue 3, May-June 2024. DOI 10.36948/ijfmr.2024.v06i03.18421
Short DOI

Share this