Rural Marketing in India: Challenges and Opportunities

Author(s)	Harsh Kumar
Country	India
Abstract	In recent years, the rural market has grown in importance and drawn the attention of marketers due to the fact that 68.84% of India's population lives in 6,38,000 villages, and the country's general economic growth has significantly increased the purchasing power of rural people. Due to the urban market's saturation, the rural market is becoming more important. Due to the intense rivalry in the urban market, there is a greater or lesser degree of market saturation because most of the potential customers have been targeted by the marketers. In order to expand their product categories, marketers are appealing to the rural market, which is an untapped market. As the economy's general expansion has significantly increased the purchasing power of rural people in nations like China and India, rural marketplaces there have grown in importance.
Keywords	Rural Marketing
Field	Business Administration
Published In	Volume 5, Issue 2, March-April 2023
Published On	2023-03-12
Cite This	Rural Marketing in India: Challenges and Opportunities - Harsh Kumar - IJFMR Volume 5, Issue 2, March-April 2023. DOI 10.36948/ijfmr.2023.v05i02.1854
DOI	https://doi.org/10.36948/ijfmr.2023.v05i02.1854
Short DOI	https://doi.org/gr2kqs

About IJFMR Fees & Payment Current Issue Publication Archive	Submit Research Paper Track Submission Status Publication Guidelines Publication Ethics Peer Review & Plagiarism	Join as a Reviewer Editors & Reviewers Reviewer Referral Program Get Reviewer Membership Certi.	Website/Journal Policies Usage Policy Content Policies Privacy Policy

Contact Us		+91-9898-5948-55	editor@ijfmr.com

International Journal For Multidisciplinary Research