International Journal For Multidisciplinary Research

E-ISSN: 2582-2160     Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 6 Issue 4 July-August 2024 Submit your research before last 3 days of August to publish your research paper in the issue of July-August.

Private Labels – Where do they lack? – Indian Scenario

Author(s) Swapnaja Tapadia
Country India
Abstract Private label market share in the US is very much higher as compared to the share of private labels in India. This research focuses on the aspects which these giant retailers need to consider in order to succeed in Indian market. Comparison of Marketing Mix of National Brands as against Private Labels was done in the first part of this research. For second part of the research questionnaire was prepared to find out consumer preferences and factors which they do compare while making buying decision. Data collected was then analysed to draw inferences. Based on the analysis of both parts I & II conclusion was drawn, which was followed by suggestions that can be implemented by retailers, so as to overcome the lacuna and gain market share.
Keywords Brand 1, Private Label 2, National Brand 3
Published In Volume 6, Issue 2, March-April 2024
Published On 2024-04-29
Cite This Private Labels – Where do they lack? – Indian Scenario - Swapnaja Tapadia - IJFMR Volume 6, Issue 2, March-April 2024. DOI 10.36948/ijfmr.2024.v06i02.18680
Short DOI

Share this