International Journal For Multidisciplinary Research

E-ISSN: 2582-2160     Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 6 Issue 3 May-June 2024 Submit your research before last 3 days of June to publish your research paper in the issue of May-June.

Relaunching of Iconic Brand of yesteryear

Author(s) Gomashi Tiwari
Country India
Abstract This research paper explores the dynamic landscape of brand relaunching, focusing on three iconic brands - Campa Cola, Charmis, and Bajaj Chetak. The objective is to analyze the challenges and opportunities associated with the relaunch of these brands, considering changing consumer preferences, market trends, and the competitive environment. The paper delves into the historical significance of each brand, the reasons for their decline, and the strategic initiatives employed for their relaunch. By studying these case studies, we aim to derive insights and recommendations for businesses seeking to rejuvenate legacy brands.
Field Business Administration
Published In Volume 6, Issue 3, May-June 2024
Published On 2024-05-04
Cite This Relaunching of Iconic Brand of yesteryear - Gomashi Tiwari - IJFMR Volume 6, Issue 3, May-June 2024. DOI 10.36948/ijfmr.2024.v06i03.18683
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