International Journal For Multidisciplinary Research

E-ISSN: 2582-2160     Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 6 Issue 4 July-August 2024 Submit your research before last 3 days of August to publish your research paper in the issue of July-August.

Impact of Sensory Marketing on Consumer Satisfaction

Author(s) Yamini P, Dr. Nisha U
Country India
Abstract Sensory marketing, engaging various senses such as sight, taste, touch, smell, and hearing, enhances consumer satisfaction, influences purchase behavior, and increases the likelihood of customers revisiting and recommending businesses. The purpose of this study was to analyse the impact of factors of sensory marketing on consumer satisfaction and to examine whether exist any significant difference between demographic and sensory marketing. Used questionnaire method to collect data. The study reveals sensory marketing plays a vital role in purchase decision and consumer satisfaction.
Keywords Sensory marketing, sight, taste, touch, smell, hearing, purchase behaviour, consumer satisfaction.
Published In Volume 6, Issue 2, March-April 2024
Published On 2024-04-30
Cite This Impact of Sensory Marketing on Consumer Satisfaction - Yamini P, Dr. Nisha U - IJFMR Volume 6, Issue 2, March-April 2024. DOI 10.36948/ijfmr.2024.v06i02.18954
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