International Journal For Multidisciplinary Research

E-ISSN: 2582-2160     Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 6 Issue 5 September-October 2024 Submit your research before last 3 days of October to publish your research paper in the issue of September-October.

A Study of Impact of Social Media Marketing in Consumer Behaviour

Author(s) Shekhar Bhardwaj, Prof. Sumit Koul
Country India
Abstract This master's thesis explores how social media marketing affects customer behavior in the modern digital environment. Businesses looking to succeed in the digital marketplace must now comprehend social media's impact on consumer behavior due to its widespread use and crucial position in marketing tactics. Using a mixed-method approach, this study explores the intricate relationships between social media marketing initiatives and customer decision-making processes through the use of both quantitative surveys and qualitative interviews.
Field Business Administration
Published In Volume 6, Issue 2, March-April 2024
Published On 2024-04-30
Cite This A Study of Impact of Social Media Marketing in Consumer Behaviour - Shekhar Bhardwaj, Prof. Sumit Koul - IJFMR Volume 6, Issue 2, March-April 2024. DOI 10.36948/ijfmr.2024.v06i02.19023
DOI https://doi.org/10.36948/ijfmr.2024.v06i02.19023
Short DOI https://doi.org/gts4rc

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