International Journal For Multidisciplinary Research
E-ISSN: 2582-2160
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Impact Factor: 9.24
A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal
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Volume 6 Issue 5
September-October 2024
Indexing Partners
A Study of Impact of Social Media Marketing in Consumer Behaviour
Author(s) | Shekhar Bhardwaj, Prof. Sumit Koul |
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Country | India |
Abstract | This master's thesis explores how social media marketing affects customer behavior in the modern digital environment. Businesses looking to succeed in the digital marketplace must now comprehend social media's impact on consumer behavior due to its widespread use and crucial position in marketing tactics. Using a mixed-method approach, this study explores the intricate relationships between social media marketing initiatives and customer decision-making processes through the use of both quantitative surveys and qualitative interviews. |
Field | Business Administration |
Published In | Volume 6, Issue 2, March-April 2024 |
Published On | 2024-04-30 |
Cite This | A Study of Impact of Social Media Marketing in Consumer Behaviour - Shekhar Bhardwaj, Prof. Sumit Koul - IJFMR Volume 6, Issue 2, March-April 2024. DOI 10.36948/ijfmr.2024.v06i02.19023 |
DOI | https://doi.org/10.36948/ijfmr.2024.v06i02.19023 |
Short DOI | https://doi.org/gts4rc |
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E-ISSN 2582-2160
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