International Journal For Multidisciplinary Research

E-ISSN: 2582-2160     Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 6 Issue 4 July-August 2024 Submit your research before last 3 days of August to publish your research paper in the issue of July-August.

Impact of Digital Marketing on Impulsive Buying Behaviour

Author(s) Rubal Chauhan
Country India
Abstract The rise of digital marketing has had a considerable impact on consumer behavior, particularly in the context of impulsive purchasing. The purpose of this study is to investigate the impact of digital marketing strategies on impulsive purchasing behavior, with an emphasis on the various channels and techniques that trigger impulsive purchasing decisions. The research also looks into the psychological and social elements that influence impulsive purchasing in the digital arena. This study gives insights into the relationship between digital marketing methods, impulsive purchase inclinations, and the ramifications for organizations and consumers alike through an analysis of relevant literature and empirical evidence. Understanding the mechanics behind impulsive purchasing in the digital marketing landscape is critical for developing effective strategies that respond to customer preferences while driving business growth.
Keywords Consumer behaviour, online marketing, impulsive purchasing, psychological factors, social factors.
Field Business Administration
Published In Volume 6, Issue 2, March-April 2024
Published On 2024-04-30
Cite This Impact of Digital Marketing on Impulsive Buying Behaviour - Rubal Chauhan - IJFMR Volume 6, Issue 2, March-April 2024. DOI 10.36948/ijfmr.2024.v06i02.19038
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