International Journal For Multidisciplinary Research
E-ISSN: 2582-2160
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Impact Factor: 9.24
A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal
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Volume 6 Issue 5
September-October 2024
Indexing Partners
Sustainable Marketing and its Integration with Indian Culture: A Focus on Hinduism and Buddhism
Author(s) | Mayank Vashishth, A. K. MALVIYA |
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Country | India |
Abstract | This research paper aims to explore the intersection of sustainable marketing practices and Indian culture, with a specific focus on the philosophical underpinnings of Hinduism and Buddhism. Sustainable marketing has gained prominence in recent years due to increasing environmental concerns and a growing demand for ethical consumerism. This paper investigates how sustainable marketing strategies can be aligned with core principles and values derived from Hinduism and Buddhism, two major religions that have significantly shaped the cultural fabric of India. By analysing sacred texts, historical context, and contemporary examples, the paper highlights the potential for cultural integration to enhance the effectiveness of sustainable marketing initiatives in the Indian context. |
Keywords | Sustainable Marketing, Indian Culture, Hinduism, Buddhism, Ethical Consumerism |
Field | Business Administration |
Published In | Volume 6, Issue 2, March-April 2024 |
Published On | 2024-04-30 |
Cite This | Sustainable Marketing and its Integration with Indian Culture: A Focus on Hinduism and Buddhism - Mayank Vashishth, A. K. MALVIYA - IJFMR Volume 6, Issue 2, March-April 2024. DOI 10.36948/ijfmr.2024.v06i02.19047 |
DOI | https://doi.org/10.36948/ijfmr.2024.v06i02.19047 |
Short DOI | https://doi.org/gts4q7 |
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E-ISSN 2582-2160
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IJFMR DOI prefix is
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