International Journal For Multidisciplinary Research

E-ISSN: 2582-2160     Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 6 Issue 5 September-October 2024 Submit your research before last 3 days of October to publish your research paper in the issue of September-October.

Sustainable Marketing and its Integration with Indian Culture: A Focus on Hinduism and Buddhism

Author(s) Mayank Vashishth, A. K. MALVIYA
Country India
Abstract This research paper aims to explore the intersection of sustainable marketing practices and Indian culture, with a specific focus on the philosophical underpinnings of Hinduism and Buddhism. Sustainable marketing has gained prominence in recent years due to increasing environmental concerns and a growing demand for ethical consumerism. This paper investigates how sustainable marketing strategies can be aligned with core principles and values derived from Hinduism and Buddhism, two major religions that have significantly shaped the cultural fabric of India. By analysing sacred texts, historical context, and contemporary examples, the paper highlights the potential for cultural integration to enhance the effectiveness of sustainable marketing initiatives in the Indian context.
Keywords Sustainable Marketing, Indian Culture, Hinduism, Buddhism, Ethical Consumerism
Field Business Administration
Published In Volume 6, Issue 2, March-April 2024
Published On 2024-04-30
Cite This Sustainable Marketing and its Integration with Indian Culture: A Focus on Hinduism and Buddhism - Mayank Vashishth, A. K. MALVIYA - IJFMR Volume 6, Issue 2, March-April 2024. DOI 10.36948/ijfmr.2024.v06i02.19047
DOI https://doi.org/10.36948/ijfmr.2024.v06i02.19047
Short DOI https://doi.org/gts4q7

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