International Journal For Multidisciplinary Research

E-ISSN: 2582-2160     Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 6 Issue 3 May-June 2024 Submit your research before last 3 days of June to publish your research paper in the issue of May-June.

The Impact of Social Media Usage on Business Performance Makeup Artists Mediated by Competitive Advantage (Study on The Makeup Artist Services Business in Indonesia)

Author(s) Anis Choirun Nisak, Wahdiyat Moko
Country Indonesia
Abstract The objective of this inquiry is to investigate how social media use affects the performance of service-based companies. The research involved surveying 112 makeup artist business owners in Indonesia, using quantitative techniques, and examining the collected information with SmartPLS (Partial Least Square). The results reveal that social media utilization has a noteworthy and positive impact on business performance, with competitive advantage serving as a mediator in this connection (partial mediation). Additionally, the study indicates that social media is an effective tool for enhancing marketing efforts, customer service, and accessibility to information, which can lead to improved performance. As a result, companies that can achieve and maintain a competitive advantage can automatically achieve good business performance.
Keywords Social Media Usage, Business Performance, Competitive Advantage, Makeup Artist, Services Business
Field Sociology > Economics
Published In Volume 6, Issue 3, May-June 2024
Published On 2024-05-17
Cite This The Impact of Social Media Usage on Business Performance Makeup Artists Mediated by Competitive Advantage (Study on The Makeup Artist Services Business in Indonesia) - Anis Choirun Nisak, Wahdiyat Moko - IJFMR Volume 6, Issue 3, May-June 2024. DOI 10.36948/ijfmr.2024.v06i03.19233
DOI https://doi.org/10.36948/ijfmr.2024.v06i03.19233
Short DOI https://doi.org/gtvt37

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