International Journal For Multidisciplinary Research

E-ISSN: 2582-2160     Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 6 Issue 3 May-June 2024 Submit your research before last 3 days of June to publish your research paper in the issue of May-June.

To Study and Analyze the Effectiveness of the Green Marketing Initiatives in the Healthcare Sector

Author(s) Priyanka Ghosh
Country India
Abstract This research investigates the effectiveness of green marketing in Delhi NCR hospitals, focusing on eco-friendly practices in energy, water, and cleaning. It explores how green marketing impacts the economic landscape of these hospitals, emphasizing the need for tailored strategies in the healthcare sector. The study includes a literature review on environmentally conscious practices and their relationship with marketing strategies, identifying successful trends and challenges. The research methodology combines surveys, interviews with healthcare professionals, a literature review, and secondary data analysis. The chapter structure comprises an Introduction, Literature Review, Research Methodology, Data Analysis, and Conclusions. This study offers valuable insights into green marketing effectiveness and provides practical recommendations for healthcare institutions in Delhi NCR and beyond.
Keywords Green Marketing Initiatives, Healthcare Sector, Delhi NCR Hospitals, Eco-friendly practices, Awareness, Climate change, Sustainable practices
Field Business Administration
Published In Volume 6, Issue 3, May-June 2024
Published On 2024-05-04
Cite This To Study and Analyze the Effectiveness of the Green Marketing Initiatives in the Healthcare Sector - Priyanka Ghosh - IJFMR Volume 6, Issue 3, May-June 2024. DOI 10.36948/ijfmr.2024.v06i03.19346
DOI https://doi.org/10.36948/ijfmr.2024.v06i03.19346
Short DOI https://doi.org/gttbhb

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