Consumer’s Perception of Green Marketing

Author(s)	Raghuvansh Behari, Dr Praveen Kumar Sharma
Country	India
Abstract	The research on consumers' perception of green marketing aims to explore how individuals interpret and respond to environmentally friendly marketing strategies. By investigating factors such as consumer attitudes, beliefs, and behaviors towards green products and brands, researchers seek to understand the effectiveness and impact of green marketing initiatives. This research often involves surveys, experiments, and qualitative analysis to uncover insights that can inform businesses on how to better engage environmentally conscious consumers and promote sustainable consumption practices.
Keywords	Green marketing, Consumer perception, Environmental consciousness, Sustainable consumption, Eco-friendly products, Consumer attitudes, Environmental responsibility, Greenwashing, Marketing communication, Corporate social responsibility (CSR), Sustainability messaging, Purchase intention, Ethical consumerism, Environmental impact, Brand image
Field	Business Administration
Published In	Volume 6, Issue 3, May-June 2024
Published On	2024-05-05
Cite This	Consumer’s Perception of Green Marketing - Raghuvansh Behari, Dr Praveen Kumar Sharma - IJFMR Volume 6, Issue 3, May-June 2024. DOI 10.36948/ijfmr.2024.v06i03.19653
DOI	https://doi.org/10.36948/ijfmr.2024.v06i03.19653
Short DOI	https://doi.org/gttbdz

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International Journal For Multidisciplinary Research