International Journal For Multidisciplinary Research

E-ISSN: 2582-2160     Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 6 Issue 3 May-June 2024 Submit your research before last 3 days of June to publish your research paper in the issue of May-June.

Consumer’s Perception of Green Marketing

Author(s) Raghuvansh Behari, Dr Praveen Kumar Sharma
Country India
Abstract The research on consumers' perception of green marketing aims to explore how individuals interpret and respond to environmentally friendly marketing strategies. By investigating factors such as consumer attitudes, beliefs, and behaviors towards green products and brands, researchers seek to understand the effectiveness and impact of green marketing initiatives. This research often involves surveys, experiments, and qualitative analysis to uncover insights that can inform businesses on how to better engage environmentally conscious consumers and promote sustainable consumption practices.
Keywords Green marketing, Consumer perception, Environmental consciousness, Sustainable consumption, Eco-friendly products, Consumer attitudes, Environmental responsibility, Greenwashing, Marketing communication, Corporate social responsibility (CSR), Sustainability messaging, Purchase intention, Ethical consumerism, Environmental impact, Brand image
Field Business Administration
Published In Volume 6, Issue 3, May-June 2024
Published On 2024-05-05
Cite This Consumer’s Perception of Green Marketing - Raghuvansh Behari, Dr Praveen Kumar Sharma - IJFMR Volume 6, Issue 3, May-June 2024. DOI 10.36948/ijfmr.2024.v06i03.19653
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