International Journal For Multidisciplinary Research

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Post-Pandemic Consumer Behavior Analysis: A Case Study of Product Purchases in India with Amazon Data

Author(s) Devashish Mallick, Aditya Singh Porte, Rahul Choudhary, Sujata Kumari, Priyanshu Pratap Dev
Country India
Abstract This study explores the fascinating topic of consumer behavior in India's post-pandemic environment, paying particular attention to the trends and variables affecting product purchasing. Consumer interests and preferences have undergone substantial alteration as a result of the COVID-19 pandemic. Businesses looking to adapt and flourish in the changing industry must comprehend how these shifts show up in consumer decisions. The research uses a thorough methodology to examine the nuances of customer behavior by fusing quantitative and qualitative techniques.


In order to better understand post-pandemic consumer decisions, the research looks at psychological and socioeconomic aspects such as brand loyalty, safety concerns, and shifting economic conditions. Recognizing customer behavior is crucial for firms looking to customize their goods to address new requirements as India struggles with the pandemic's repercussions. In addition to adding to the body of knowledge on consumer behavior in academia, the research's conclusions can help firms in India navigate the challenging post-pandemic market environment. This study aims to clarify the complex relationship between market dynamics and consumer psychology, providing insight into the changing trends that define the Indian consumer environment in the post-pandemic age.

Using data from Amazon, this study examines post-pandemic consumer behavior in India with an emphasis on goods purchases. Businesses and politicians need to understand how consumer behavior has changed as the globe recovers from the COVID-19 epidemic. Using information from Amazon, one of the top online retailers in India, this study looks into trends in product purchases, changes in customer preferences, and how the epidemic has affected consumers' purchasing habits. Through an analysis of patterns and insights obtained from Amazon data, this study offers significant insights into the evolving consumer behavior environment in post-pandemic India, assisting businesses and governments in making strategic decisions.
Keywords Consumer Behavior, COVID-19, Pandemic, Consumer Psychology, Socioeconomic, Brand loyalty, Safety concerns, Market dynamics, Post-pandemic
Field Business Administration
Published In Volume 6, Issue 3, May-June 2024
Published On 2024-05-13
Cite This Post-Pandemic Consumer Behavior Analysis: A Case Study of Product Purchases in India with Amazon Data - Devashish Mallick, Aditya Singh Porte, Rahul Choudhary, Sujata Kumari, Priyanshu Pratap Dev - IJFMR Volume 6, Issue 3, May-June 2024. DOI 10.36948/ijfmr.2024.v06i03.19850
DOI https://doi.org/10.36948/ijfmr.2024.v06i03.19850
Short DOI https://doi.org/gtt8wh
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