International Journal For Multidisciplinary Research

E-ISSN: 2582-2160     Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 6 Issue 3 May-June 2024 Submit your research before last 3 days of June to publish your research paper in the issue of May-June.

Sustainability and Green Marketing

Author(s) Kriti Gupta
Country India
Abstract The crucial question is whether consumers will choose green products, even if they are more expensive than traditional things without such environmentally friendly qualities. This subject has important consequences for marketers because it might influence their sustainability plans and budgeting considerations. Numerous elements must be considered to investigate this, including consumer perception of green marketing, its impact on brand loyalty, price sensitivity, and demographic influences.
Keywords green marketing, sustainability, green products, eco-friendly, marketing, sustainable development, eco-labels, ethical consumption
Field Business Administration
Published In Volume 6, Issue 3, May-June 2024
Published On 2024-05-19
Cite This Sustainability and Green Marketing - Kriti Gupta - IJFMR Volume 6, Issue 3, May-June 2024. DOI 10.36948/ijfmr.2024.v06i03.20658
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