Visual Storytelling with BI Tools: Enhancing Data Interpretation and Communication

Author(s)	Syed Ziaurrahman Ashraf
Country	USA
Abstract	As organizations grapple with increasingly complex datasets, the role of Business Intelligence (BI) tools in data storytelling has never been more critical. Visual storytelling allows decision-makers to extract and communicate insights quickly, efficiently, and in a manner accessible to both technical and non-technical stakeholders. By utilizing visual elements such as charts, graphs, and dashboards, tools like Power BI, Tableau, and Looker transform raw data into actionable insights. This paper delves into the mechanics of visual storytelling, using specific examples and pseudocode to demonstrate how BI tools enhance data interpretation and communication. This paper explores how visual storytelling can improve data interpretation and communication within organizations, highlighting tools like Power BI, Tableau, and Looker, along with best practices for using visuals to convey insights effectively.
Keywords	Visual Storytelling, Business Intelligence, Data Interpretation, Data Communication, Power BI, Tableau, Looker, Interactive Dashboards, Data Visualization
Published In	Volume 3, Issue 1, January-February 2021
Published On	2021-02-24
DOI	https://doi.org/10.36948/ijfmr.2021.v03i01.2192

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International Journal For Multidisciplinary Research