International Journal For Multidisciplinary Research

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Influence of Success Factors Associated with Frugal Business Modelling on the Agribusiness Sustainability: the Moderating Effect of Capacity Building

Author(s) Martin Tettey Nartey Jnr.
Country Ghana
Abstract This study explores the role of capacity building as a moderating variable in the relationship between suc-cess factors and the sustainability of agribusinesses. The study employed a cross-sectional survey design and targeted managers and operational staff working in agribusinesses affiliated with the National Associa-tion of Seed Traders of Ghana (NASTAG). The collected data underwent a series of statistical analyses, including the data analysis method used for this research is the Structural Equation Model Partial Least Square (SEM- PLS) with the help of the SmartPLS 4.0 application. These analyses were performed on the questionnaires, which contained variables assessing the success factors related to frugal business model-ling, variables assessing the determinants of agribusiness sustainability as well variables assessing capacity building. It is therefore concluded that the capacity building moderation impact on success factors associat-ed with frugal business modelling had significant positive but weak effect on the sustainability of agribusi-nesses in Ghana. The findings contribute to the growing body of literature on the multidimensional nature of agricultural sustainability, reinforcing the need for a holistic, systems-oriented approach. The positive and statistically significant relationship between success factors and agricultural sustainability underscores that sustainable agricultural development requires addressing individual, organisational, and environmental factors in an integrated manner. The exploration of capacity building as a moderating variable enhances the understanding of the complex interplay between various factors shaping the long-term viability of agri-businesses. The results offer valuable insights for practitioners and policymakers, highlighting the im-portance of investing in the capabilities of farmers, cooperatives, and other agricultural stakeholders through capacity building initiatives co-created with the intended beneficiaries. The study recommends fur-ther research to deepen the understanding of the mechanisms and pathways through which capacity build-ing can drive sustainable outcomes in different agricultural contexts. Comparative case studies, longitudinal assessments, mixed-methods approaches, and participatory research agendas can contribute to a more comprehensive, evidence-based understanding of this crucial relationship.
Keywords Agribusiness sustainability, capacity building, frugal business modelling, frugal innovation, strategic con-stituency model
Field Business Administration
Published In Volume 6, Issue 4, July-August 2024
Published On 2024-07-03
Cite This Influence of Success Factors Associated with Frugal Business Modelling on the Agribusiness Sustainability: the Moderating Effect of Capacity Building - Martin Tettey Nartey Jnr. - IJFMR Volume 6, Issue 4, July-August 2024. DOI 10.36948/ijfmr.2024.v06i04.22848
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