International Journal For Multidisciplinary Research

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A Cross-Sectional Study on The Effects of K-Pop Idolisation Towards Academic Performance, Socioeconomics, and Perception in University Students in Klang Valley, Malaysia

Author(s) Muhammad Iqbal Zulqarnain Bin, Ain Huzaimah Binti Azharri, Sasmitha A/P Muraley, Nur Nayli Najwa Binti Wan Saif, Amirrah Binti Muhammad
Country Malaysia
Abstract Introduction: Over the past few years, the global popularity of K-Pop has grown significantly, attracting millions of fans and impacting various dimension of life. Objectives: This study aimed to investigates the correlation between the effect of K- Pop idolisation towards academic performance, socioeconomic status, and perception among university students in Klang Valley, Malaysia. Methodologies: A cross- sectional study was conducted over 18 weeks using stratified random sampling and a validated self-administered questionnaire was distributed via social media. The questionnaire covered sociodemographic characteristics, K-Pop idolisation levels, socioeconomic status, and perception on the effects of K-Pop idolisation. Data were analysed with JASP 0.17 software using chi-square tests to determine association between K-Pop idolisation level and academic performance, K-Pop idolisation level and socioeconomic status, their perception towards the effects of K-Pop idolisation, and association between gender and academic performance, socioeconomic status, and perception. P-value of less than 0.05 considered statistically significant. Results: Among 315 respondents, 71.11% were female, and 28.89% were male. K-Pop idolisation levels revealed 77.0% were casual/avid fans, while 23.0% were die- hard/superfans. Academic performance showed 50.16% were in the second class lower, with only 4.76% in the first class. Regarding socioeconomic status, 86.03% had low socioeconomic status, and 13.97% had high socioeconomic status. There was a statistically significant association between K-Pop idolisation and socioeconomic status (P < 0.001) and between K-Pop idolisation and perceptions of its effects (P < 0.05). However, no significant association was found between K-Pop idolisation levels and academic performance (P = 0.111), or between gender and academic performance, socioeconomic status, and perception (P = 0.486, P = 0.799, P = 0.840, respectively). Conclusion: Hopefully this research provides valuable insights into the effects of K- Pop idolisation on students, aiding educators, parents, and policymakers in understanding and addressing its impact.
Keywords K-Pop idolisation, academic performance, socioeconomic, perception
Field Sociology > Education
Published In Volume 6, Issue 4, July-August 2024
Published On 2024-07-24
DOI https://doi.org/10.36948/ijfmr.2024.v06i04.23375
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