International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

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The Psychology Behind Purchasing Luxury Goods

Author(s) Siddheshwara Chopde
Country India
Abstract Luxury goods are products and services that are not necessary but are highly desired within a culture or society. Understanding how consumers make decisions to purchase these luxury goods is crucial for businesses operating in this market. The central question guiding this research is: How do emotional and rational factors influence the purchasing decisions of luxury goods?
Keywords Marketing, Consumer Behaviour, Luxury Marketing, Psychology, Consumer Insights, Secondary Research, Luxury Goods, Purchase Intent
Published In Volume 6, Issue 4, July-August 2024
Published On 2024-08-10
DOI https://doi.org/10.36948/ijfmr.2024.v06i04.25902
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E-ISSN 2582-2160
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