Modern Marketing Strategies: A Study on Role of Modern Marketing Strategies on Success of a New Product

Author(s)	Pandurang Unachagi
Country	India
Abstract	This study aims to investigate the role and significance of modern marketing strategies in determining the success of a new product. Modern marketing strategies, including content marketing, influencer marketing, loyalty marketing, social media marketing, and targeted email campaigns, are examined to assess their potential impact on enhancing the success rate of new products. The study seeks to demonstrate how the utilization of these modern marketing approaches correlates with the overall success of a new product.
Keywords	Modern Marketing Strategies, New Product Success, Content Marketing, Influencer Marketing, Social Media Marketing
Published In	Volume 6, Issue 5, September-October 2024
Published On	2024-09-11
DOI	https://doi.org/10.36948/ijfmr.2024.v06i05.27215

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