International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 8, Issue 2 (March-April 2026) Submit your research before last 3 days of April to publish your research paper in the issue of March-April.
Submit Research Paper Join as a Reviewer

Plagiarism is checked by the leading plagiarism checker TurnItIn

Call for Paper

Volume 8 Issue 2
March-April 2026

Submit your research paper

Indexing Partners
Academia Advanced Sciences Index Bielefeld Academic Search Engine CiteSeer DRJI Google Scholar Independent Search Engine & Directory Network ISI (International Scientific Indexing) Issuu Mendeley Research Networks
RefSeek ResearcherId - Thomson Reuters ResearchGate Scirus Scribd Semantic Scholar UTeM - Universiti Teknikal Malaysia Melaka Wiki for Call for Papers WorldCat Zenodo

Measuring Infant Feeding Health Literacy: A Gap Analysis between Communication Policy and Practice

Author(s) Ayush Anand, Anindya Deb
Country India
Abstract Health literacy is often associated with health outcomes as people with higher health literacy are found to have better health conditions. Past researchers conclude that people with higher health literacy have greater control over the means of their health determinants resulting in better health decisions. Therefore, it is imperative to understand whether government health communication policies are impacting the health literacy levels of its citizens. Moreover, communication plays a vital role in translating policies into practice. However, sub-optimal Infant and Young Child Feeding (IYCF) practices among rural mothers suggest gaps in the current communication strategies. Therefore, this study is objectivized to analyze the current IYCF communication policies for the rural mothers of Gaya, India. For this purpose, an analysis of the IYCF communication policies followed by observation of the key phenomenon, interviews with relevant stakeholders and focus group discussions with the rural mothers were carried out to identify the barriers in the current communication strategies. The study also tried to assess the impact of IYCF communication policies on rural mothers by unveiling their current level of IYCF health literacy.
Keywords BCC, communication gap, health communication, IYCF health literacy
Field Sociology > Journalism / Media
Published In Volume 6, Issue 5, September-October 2024
Published On 2024-09-18
DOI https://doi.org/10.36948/ijfmr.2024.v06i05.27795
View / Download PDF File

Share this



E-ISSN 2582-2160
CrossRef

CrossRef DOI is assigned to each research paper published in our journal.

IJFMR DOI prefix is
10.36948/ijfmr

Downloads
Research Paper Format Copyright Permission Form and Undertaking Form Cover Page Vol 8 Isu 2Cover Page Vol 8 Isu 1Cover Page Vol 7 Isu 6

All research papers published on this website are licensed under Creative Commons Attribution-ShareAlike 4.0 International License, and all rights belong to their respective authors/researchers.

CC-BY-SA Open Access

About IJFMR
Fees & Payment
Current Issue
Publication Archive 		Submit Research Paper
Track Submission Status
Publication Guidelines
Publication Ethics
Peer Review & Plagiarism 		Join as a Reviewer
Editors & Reviewers
Reviewer Referral Program
Get Reviewer Membership Certi. 		Website/Journal Policies
Usage Policy
Content Policies
Privacy Policy
Contact Us +91-9687-828-838 editor@ijfmr.com
Powered by Sky Research Publication and Journals