The Impact of Total Quality Management (TQM) on Innovation Performance with Knowledge Sharing and Organizational Culture as Intervening Variables: A Study on PT Pos Indonesia (Persero) Bandung

Author(s)	Jostein Frandelli, Anita Silvianita, Syarifuddin
Country	Indonesia
Abstract	This study examines the effect of Total Quality Management (TQM) on innovation performance at the Main Branch Office of PT Pos Indonesia (Persero) Bandung, with knowledge sharing and organizational culture serving as intervening variables. The data was collected using a saturated sampling of 85 respondents and analysed using Structural Equation Modelling using SmartPLS. This research method is commonly used in quantitative research. Organisational culture, knowledge sharing, and innovation performance are all positively and significantly impacted by TQM, according to the findings. Furthermore, the connection between TQM and innovation performance is moderated to a large extent by both knowledge sharing and organisational culture. This research shows that TQM, supported by a values-driven culture and an emphasis on information sharing, is essential for encouraging innovation.
Keywords	content marketing, entertainment intention, customer advocacy and gender
Field	Business Administration
Published In	Volume 6, Issue 5, September-October 2024
Published On	2024-10-05
DOI	https://doi.org/10.36948/ijfmr.2024.v06i05.28272

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International Journal For Multidisciplinary Research