Unlocking Opportunities : The Advantages of Franchising for the Franchisee.

Author(s)	ROLLIC BENZAMIN DASS
Country	India
Abstract	Franchising is a popular business model that allows individuals to operate a business under the established brand and operational framework of an existing company (the franchisor). This research paper explores the advantages of franchising for franchisees, highlighting factors such as brand recognition, training and support, operational efficiencies, and access to financing. The findings indicate that franchising provides a structured path for entrepreneurship with a higher likelihood of success compared to independent business ventures.
Published In	Volume 6, Issue 6, November-December 2024
Published On	2024-11-05
DOI	https://doi.org/10.36948/ijfmr.2024.v06i06.29930

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International Journal For Multidisciplinary Research